Media savvy powerful group ... Exactly, my reason for viewing them as highly suspect. Besides they do not put their money where their mouths are. They should engage rather than use the media to talk to zoos.
F.i. johnstoni ... just hypothetically (it will never happen as we are both respected forum posters and can reason here without damage and loss of respect amongst ourselves) if I where to publish in the paper about you without ever even talking to you ... you would be hugely miffed (to put it mildly) and quite rightly so!
If BF are so concerned with zoo animal welfare (and not riding the bandwagon to exclude more and more wildlife from our zoos ... whilst pretending all is well in the wild (it is not) ... and equally forgetting that zoos are prime motivators/promotors along with IUCN and WWF to push the Countdown 2010 agenda and funding in situ conservation initiatives, they really should put their money where their mouths are and start spending some hard cash on captive animal facilities instead of talking media all the time!
Starting with funding better animal facilities for elephants, rhinos, giraffes, lions, tigers in true conservation breeding zoos like London Zoo ..... etcetera etcetera etcetera!
Besides this, one should equally be highly suspect of their occupation with high profile mega vertebrates as if reptiles, amphibians, birds, fish and invertebrates are too non-descript to even get a mention in the huge biodiversity tree!
And finally, a group that puts its own ego before any credible conservation objective, be they biodiversity loss, climate change or any other you can reasonably come up with ... like animal welfare, should be treated with utmost caution.
All in all I think this organisation stinks from the bottom up. And might you think they are there for altruistic motives, think again, ... no their elitist view is that all zoos should be shut, and that in an age where our human condition's relation to our environment and its flora-fauna at large is becoming increasingly dislodged from that same environment and we talk credit crisis, banking crisis - for goodness sake it is only money - and forget the real crises like biodiversity loss, habitat encroachment, food insecurity, climate change and last but certainly not least human overpopulation)!
P.S. I should mention that your average new large exhibit in a zoo environment will cost in the order of 3-8 million pounds. Just scan the news for recent new exhibits across all European zoos. In addition, people like you and me expect every year a new attraction - mind a good zoo has 3 major objectives, recreation, education and conservation.
Well, a good day to you all!
Jelle