1. 

   DavidBrown Well-Known Member 15+ year member

   Joined:

   12 Aug 2008

   Posts:

   4,870

   Location:

   California, USA

   Here is an interesting inside look at the ad campaign for the LA Zoo's ROTA covering how it was put together and why: http://www.nytimes.com/2014/07/07/business/media/Ads-for-LA-Zoo-Rainforest-Exhibit.html?_r=0

    

   DavidBrown, 11 Jul 2014

   #1
2. 

   jbnbsn99 Well-Known Member

   Joined:

   3 Feb 2009

   Posts:

   3,006

   Location:

   Texas

   Does it explain why the signs about it at the zoo use pictures of North American River Otters as opposed to Giant River Otters?

    

   jbnbsn99, 11 Jul 2014

   #2

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