Safari is the primary one generally carried in stores here, although Schleich, Papo, and Mojo are occasionally seen. All four brands are about the same pricing instore, but Safari is overall cheaper for me when ordering online. It's common that I can get two or three (sometimes even four) Safari figures for the price of one CollectA or Kaiyodo. That said, I have gotten more selective about sculpt and paint over the years, and I have passed over Safari for a more expensive figure a few times now. I have several figures on my wishlist I haven't gotten yet because I'm hoping I can run across them for cheaper, particularly among CollectA. I like how homemade figures form your largest group now, that's cool!