I would really like to know what lifelong zoo advocates and zookeepers and staff think about the Philadelphia Zoo's new Creatures of Habitat attraction. According to the Zoo's Chief Marketing Officer, the Lego brick sculpture attraction "is not only a new kind of exhibit for us, but it also reflects a big shift in how we define the zoo to our visitors." Is this the right direction for a zoo to go? Will other zoos follow the lead? Will looking at Lego creatures inspire more interest in wildlife conservation than observing real live animals does? What do you think, and why?