I was recently thinking about the San Diego Zoo Global rebrand that happened back in 2010, and it got me thinking about the branding of zoos. How do they present themselves? What do they focus on and, depending upon it, is this done to attract visitors? Which zoos have the most successful theming, logos and slogans? Is branding as important as species list to the average zoogoer? Can the same be said for zoochatters? What this thread is, is essentially a discussion on these questions and more. I will be posting my thoughts on the matter but I’d love some addition input from you marvellous people if possible.