There are several long threads (here, here, and here) that talk about animals that are misidentified by zoo guests. Those threads are fun to read (and sometimes upsetting and scary and mind-boggling too). But I wanted to start this thread to ask a more serious question, without derailing the light-hearted spirit of those others. Quite simply: What do all those misidentified animals mean for the state of zoo education? Now before you panic, I fully understand that zoos have signs, and that they do classes, camps, tours, talks, and online work as well. I also understand the old saying that you can lead a horse to water... (but you can't assure someone won't call it a monkey). Still, the frequency of the reports of misidentified animals does seem somewhat troubling for institutions that talk about being educational facilities. So I guess I'm curious to learn: 1. I'm sure that zoos realize that signs can only have a limited impact. Have they just accepted this phenomenon, or are they actively seeking new exhibit layouts or interpretation styles or different staffing structures to reach guests at each habitat/exhibit? (I've read "How to exhibit a bullfrog", for example, and imagine it would be hard for someone to walk through that and not know what a frog was by the end). 2. Is animal identification even much of a priority as an educational objective anymore, or have education departments shifted solely to conservation messaging as their goal? If a guest leaves knowing that they should recycle and should only buy sustainable palm oil, does the zoo care that they didn't learn how to distinguish a lion from a lemur? 3. Are habitats/exhibits even considered the proper location for education anymore, as opposed to the designated education center, the children's learning annex, or the keeper talk/animal show? (and maybe the website too). Have the proliferation of these designated learning spots created a weird sort of in situ/ex situ situation, where learning is now shifted to one area but less emphasized elsewhere? Or where guests are bifurcated as learners vs. window-shoppers? Again, I'm not trying to come down on anyone. I get that only so much can be done and guests will inevitably fall through the cracks. (Some may even race toward the cracks to avoid learning anything!). I'm just wondering how much of a focus this is, how much zoos worry about all of this (if at all), what new innovations they're thinking about to account for this, or whether they just accept that some guests aren't there for the reasons that zoos want them to be there.