So something that has niggled at me for many years and I felt would be interesting to discuss. When visiting zoos in the past I've always felt that many are great at very basic information - this is a tiger - this is a cheetah etc... Most will also have information boards listing standard info such as basic diet, stats, numbers left in the wild, distribution etc... Some also have interactive boards as well. However in general this level of information exchange is often at a very basic level. It entertains the casual viewer, but lacks any depth or build into depth for someone who might already know these facts, or might want to know more detail regarding them. Now sometimes you can snag a zookeeper in a chat, however many are often busy with their own work when on site and sadly you can't take them home for reference. So whilst it is a very fine option its haphazard and often unreliable that you'll meet them or that they'll have time for a long discussion. Now you might think the gift shop could be a haven, but in my experiences most of the books on show are the standard ones you find in most book shop naturalist sections. Comprising of a couple of "bird ID" books along with a slew of picture books with only slight annotation. Sometimes there's a few more in-depth ones hiding around, but nothing of any weight in a variety of subjects (and its my observation that you've more chance to get something more intermediate in the world of plants than in birds beasts or bugs). Now I know some zoos, like London, are more strongly tied to research and might have a reading room or on site library or access to one through memberships; however these tend to be institution aimed. The prices and access methods reflecting that its really aimed at people with Dr in their name and a university behind them rather than average Joe the Naturalist. So I'm wondering why this is the case. Why is it that zoos are neglecting this avenue of possibilities. You can even see it reflected on their websites which are geared purely for tourists. If education is a focus why does it start with entry level and then cut out until the higher levels (and higher budgets). Surely there should be more push in the middle ground since surely the more you educate the better you increase the chances for more conservation awareness within the population.